With the date for the Canadian Grand Prix’s return to the F1 stage drawing ever-nearer, race promoters are finding themselves in a predicament: their event is one of the few on the F1 calendar that still does not have a naming rights sponsor!
Having been absent from the 2009 season schedule, the Circuit de Gilles Villeneuve in Montreal makes a welcome return to the F1 stage that it has graced – one and off – since the late 1970s.
"There are companies [interested in sponsorship]," the event’s new promoter Francois Dumontier told RDS.
"But with a partnership the important thing is long-term visibility. So we are working on that rather than solely on 2010."
The new Canadian GP contract – worth $75M – expires after the 2014 race.
I’d like to suggest a sponsorship group for consideration: any one of the ‘Fabulous 14’ construction companies in Montreal (apparently about 80% of them are owned by the Montreal mafia!) – perhaps one of them can do something about the appalling state of the tarmac on the circuit!