The red baseball cap that is synonymous with three-time World Champion Niki Lauda will soon be in need of a new sponsor, according to reports.
Lauda has made a considerable sum from leasing the advertising space on his hat, which he has made a habit of wearing ever since his near-fatal accident at the 1976 German Grand Prix left the Austrian with horrific facial scars from the burns he sustained.
The Parmalat dairy company paid for the privilege for over two decades, until their deal lapsed and the heating company Viessmann took over the opportunity.
Since 2007, the logo of the Swiss manufacturer Oerlikon has been plaster on the 60-year-old’s hat, with rumours that they were paying in the region of six figures to Lauda for the rights to do so.
The Osterreich newspaper is now reporting that the Oerlikon deal is set to win up at the end of the year due to cost constraints – and at six figures, I’m hardly surprised!
Speaking with the APA news agency, Lauda confirmed: “The contract with Oerlikon is running out — that’s right!”