Formula One Licensing BV – the arm of FOM that exerts control over the use of the F1 moniker and its other attributes – is seeking damages and an order for all of the offending drinks to be destroyed in its case against Speed Drinks PTE, in the case being heard in Singapore’s High Court.
Speed Drinks, whose ‘F1’ logo is registered in countries such as the Netherlands, argued that FOM is wrongly claiming use of a generic term.
FOM has in turn argued that the sale of the offending drink has caused “irreparable damage” to its brand, and its future ambitions to license official F1 energy drinks.
I certainly wasn’t aware that FOM was considering such a business venture!
FOM has previously issued suits against companies it alleges have improperly used the ‘F1’ moniker, including a 2006 case it won against a Chinese jeans company that sold ‘F1 Jeans’ branded clothes.
FOM, however, lost an application to the UK Trademark Registry to gain exclusivity over the use of the ‘F1’ abbreviation.
The case continues…
[Original image via Deep Sonic]