Not everyone may know of the late Ayrton Senna’s dedication to help Brazil’s many poverty-stricken citizens – particularly children – but one of many activities the three-time World Champion kickstarted before his sudden death was a cartoon character called ‘Senninha’.
Translating to ‘Little Senna’, the character was created by the Brazilian duo Rogério & Ridaut, and the cartoon still enjoys enormous popularity today.
The pair approached Senna with the pitch, and he loved the idea, believing it would support his cause to help the children. He had some stipulations: it had to be educational, it had to be fun, children needed to love it, and it had to be engaging. Children needed to learn moral and ethical values in life through Senninha.
The first edition of Senninha was given to every Brazilian school for free, and today is still has an enormous following, and in turn it keeps the memory of Ayrton alive long after his death.
All profits from the sale of Senninha comics and merchandise go directly to the Ayrton Senna Foundation, which helps the country’s street children.
Click on the banner below for more information on the Ayrton Senna Foundation.