Welcoming new sponsors is always a treat, and the addition to Tony D’Alberto’s bonnet is no exception.
The #3 Holden Commodore will sport a large VISA Global Logistics logo for the duration of the multi-year sponsorship deal signed between D’Alberto’s eponymous team and the freighting company.
VISA Global Logistics is a fantastic addition to the team’s sponsorship ranks. It is Australia’s largest privately owned international freight forwarding company. The move speaks highly of the crew at TDR as this is the first time the company has sponsored a V8 Supercars team. It seems that this is a move from the company to reach out to a different demographic with an alternative marketing strategy.
The Executive Director of Visa Global Logistics, Simon Hardwidge, expressed his pleasure at the announcement.
"VISA Global Logistics is pleased to announce this major sponsorship deal with TDR," he said.
"The real driving force behind our sponsorship was that we wanted to take a different marketing strategy in 2013. We’ve been involved in other sporting codes and events – AFL, the Australian Open, plus other sports – but we thought we’d invest in V8 Supercars. As we do, the V8s operate throughout Australia and New Zealand, and do so with an appealing demographic.”
The team is now preparing for the first event of the season – the Clipsal 500 – in Adelaide from February 28 to March 3. They have already completed two successful testing days with their new Car of the Future model and we wish them the best of luck!