A hometown hero makes promoting the Australian Grand Prix that much easier!

Over its near-thirty year history as a World Championship-level event in Formula 1, the Australian Grand Prix has – bar a couple of years – enjoyed its position as a book-end on the calendar.

Those heading to this year’s event will be well-rehearsed with the fine job that went into putting together this year’s TV promo piece:

While the event was held at Adelaide between 1985-1995, it held the position of the final race of the F1 season, giving it a customary ‘end of term’ feel for the paddock and fans alike.

The final event in 1995 earned it the record of then largest single-day attendance at a Grand Prix in history, with 210,000 spectators flocking to the tough street circuit on race day to witness Damon Hill claim victory by a full two laps!

In 1996, the event moved to Melbourne, where it has largely held the position as the opening race of the calendar. It still remains one of the most popular events for the F1 paddock, with drivers and teams enjoying the cosmopolitan city’s great atmosphere and the excellent production that the Australian Grand Prix Corporation puts together each year.

What’s interesting to note is that the promotion of the event has changed very little, despite the shift in venues and calendar position. One thing we Australians do know how to do is to showcase a once a year event like our own Grand Prix.

Take a look at the Australian Grand Prix commercials over the ages. Here’s how the very first event at 1985 was shown off to the fans ‘Down Under’, using the famous ‘Adelaide Alive’ slogan:

And fast forward ten years to 1995, the final race on the streets of Adelaide:

Ten years into F1 visiting Melbourne, and the commercial continues to assume its party-like flavour:

As always, the 2013 event is going to be full of action and excitement on and off the track, so make sure you stick with RichardsF1.com as we bring you all of the events from around Melbourne this week!

With this year’s event promising to be a sell-out, there are just a handful of tickets available for this weekend’s great race activities. To purchase your tickets, click on the banner below:

CLICK HERE to buy your tickets for the 2013 Australian Grand Prix

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Richard Bailey

Founder & Chief Editor at MotorsportM8
Hasn't missed a Grand Prix since 1989. Has a soft spot for Minardi. Tattooed with 35+ Grand Prix circuits.

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