Set in a painstakingly created CGI reproduction of the McLaren Technology Centre – accurate to just 3mm – The Glass Car features a stunning 3D model of a Vodafone McLaren Mercedes F1 car and a breathtaking crash scene that took over a week to render and produced over 100 gigabytes of data in itself.
The Glass Car features Johnnie Walker ambassador and McLaren’s two-time world drivers’ champion Mika Häkkinen, who says: “Staying in control is what matters in racing. Split second decisions are the difference between finishing first and finishing last – or not finishing at all. The Glass Car is a powerful reminder of how easily our dreams can be shattered – watch it, share it and sign the pact never to drink and drive.”
The film is the latest element of the ‘Join The Pact’ campaign, a global movement to gather an additional one million commitments to never drink and drive. In return, Johnnie Walker is pledging to give away one million kilometers of safe rides home.
Gavin Pike, Global Brand Director of Johnnie Walker, says: “The Formula 1 season reached its climax at a time when millions are preparing for the festive seasons in many parts of the globe – it’s the right moment to use this highly impactful film to reinforce the vital message about never drinking and driving.”
Make the right choice and stay in control. Join The Pact to never drink and drive today.
Show your commitment with hashtag #ImNOTdriving. And help us get the world home safely.
Article sponsored by Johnnie Walker.