Red Bull Racing has made the widely-expected announcement that it will run Renault engines, re-badged as TAG-Heuer, for the 2016 Formula 1 season.

Next year’s car will be called the Red Bull Racing-TAG Heuer RB12.

“TAG Heuer and Red Bull are two transcendent brands which have both a passion for racing and a drive to do things differently, and this unique collaboration is further evidence of that,” Red Bull Racing team principal Christian Horner said.

The team announced its tie-up with the former long-time McLaren sponsor with humorous posts to its social media channels, prompting speculation that TAG-Heuer would repeat the branding strategy it undertook with McLaren when it badged the team’s Porsche-built turbo engines that swept it to championship success between 1984-1986.

Image via Red Bull Racing

The following two tabs change content below.

Richard Bailey

Founder & Chief Editor at MotorsportM8
Hasn't missed a Grand Prix since 1989. Has a soft spot for Minardi. Tattooed with 35+ Grand Prix circuits.

Latest posts by Richard Bailey (see all)

Share