Rolex, the leading luxury watchmaker, will serve as the title sponsor of the season-opening Australian Formula 1 Grand Prix for the fourth successive year.

The announcement was made at a media event at Melbourne’s Albert Park Yacht Club on Tuesday morning, where the event’s official ambassador Brittany Davis – partner of the event’s AFL ambassador Joel Selwood – was also revealed.

Ms Davis arrived at the event on the Acrospire II, one of the largest racing boats built in the early 1900’s for Victoria’s lakes and celebrated for its speed, winning most of the regattas it competed in.

She was greeted by greeted by Australian Grand Prix Corporation’s  John Harnden AM (Chairman) and Andrew Westacott (CEO), along with Rolex Australia CEO Patrick Boutellier.

Growing up in Parkdale, located in Melbourne’s southeast, the 24-year-old’s interest in Formula 1 was developed at a young age watching the sport with her father.

Brittany Davis

Brittany Davis

“Dad and I would watch each race and we loved seeing the amazing locations of the circuits. There’s no place like home though, so it’s a huge honour to represent this prestigious international event and to show everyone just why Melbourne is the sporting capital of the world,” Davis said.

“I was fortunate enough to walk the track at the Monaco Grand Prix four years ago and last year I felt first-hand the adrenaline rush of Formula One in the two-seater car here at the Albert Park Grand Prix Circuit – what an incredible experience that was!”

Rolex SA Communication & Image Director, Mr Arnaud Boetsch, said Rolex is delighted to extend its association with this leading global sporting event for a fourth consecutive year.

“Our unique partnership with the FORMULA 1 AUSTRALIAN GRAND PRIX is the culmination of the brand’s history of close ties with the exciting world of motor sport and speed. Now launching our fourth season with Formula 1, we share a passion for performance, precision and innovation, founded on our pursuit of excellence in technology,” he said.

“Rolex is an integral part of the Formula 1 family and for three wonderful years Rolex has supported the Formula 1 Australian Grand Prix,” added Formula 1 CEO Bernie Ecclestone.

Australian Grand Prix Corporation Chairman, Mr John Harnden, said he is very proud of the Rolex association and he is thrilled to continue the relationship with a brand that is recognized as one of the most prestigious names in watchmaking worldwide, in addition to being a long-standing supporter of motor sports.

“With the Rolex clock ticking down to the 2016 Formula 1 Australian Grand Prix, we are very proud to build on our strong relationship with Rolex, ensuring not only a world-class Formula 1 season opener, but an unforgettable event for our fans,” said Mr Harnden.

For tickets and more information on the 2016 FORMULA 1 ROLEX AUSTRALIAN GRAND PRIX, please visit the event’s official website.

Images exclusively provided by George Hitchens Photography – a full gallery of his images can be found on our Facebook page

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