Please welcome Rachel Clarke to the Richard’s F1 crew, who is going to be writing a series of feature pieces about how the F1 teams and drivers use social media  – for example, Facebook, Twitter and YouTube – to connect directly with their supporters.

The advent of the social media phenomenon, and in particular its rapid growth in the last few years, has seen this become a much more vital tool to keep in touch with one another, and Formula 1 is no different in the need to keep pace with this technological interface.

imageRachel (pictured), a senior Project Manager, is also the Head of Social Media at twentysixlondon, with clients such as Shell, Epson and the Royal Navy. Previously, she has worked as a Digital Strategist with JWT New York, helping clients in developing integrated media campaigns, with a specific focus on Social Media.

I couldn’t think of a person better qualified to look into such an important topic, and I am delighted to be publishing Rachel’s first article in the coming days, which will appraise McLaren’s use of social media. I look forward to sharing it with you!

Rachel’s first article on McLaren and its drivers will be published tomorrow – please be sure to give it a read and leave your comments!

You can visit Rachel’s website here and follow her on Twitter.

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Richard Bailey

Founder & Chief Editor at MotorsportM8
Hasn't missed a Grand Prix since 1989. Has a soft spot for Minardi. Tattooed with 35+ Grand Prix circuits.
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