Sources have told members of the German media that the insurance group Allianz looks set to join Mercedes GP as the team’s newest sponsorship acquisition.

The Munich-based multinational has previously invested in the region of €10 million Allianz looks set to join Mercedes GP as a sponsorinto Formula 1 via its trackside advertising programme, but was also a previous sponsor of the Williams F1 team (pictured).

Given the strategic agreement signed with Mercedes’ parent, Daimler, earlier this year, such a sponsorship tie-in is a logical progression, and we should expect to see the company’s logos adorning the Silver Arrows sometime soon.

[Original image via The Cahier Archive]

The following two tabs change content below.

Richard Bailey

Founder & Chief Editor at MotorsportM8
Hasn't missed a Grand Prix since 1989. Has a soft spot for Minardi. Tattooed with 35+ Grand Prix circuits.