Proving that he has lost not a jot of his sense of humour – or an eye for a quick money-Bernie proved he's not lost his sense of humour by starring in this Hublot admaking scheme – F1 supremo Bernie Ecclestone has shrugged off his recent mugging by posing in an ad campaign to spruik the very watchmaker to created the timepiece his robbers stole from him.

The 80-year-old F1 boss and his new girlfriend were savagely beaten and kicked by a group of four unidentified (and still on the loose) assailants late last month, losing a sum of money, jewellery and his personalised Hublot watch.

In ads run in today’s Financial Times and International Herald Tribune newspapers, Ecclestone’s battered face is pictured above a print ad for Formula 1’s official watch sponsor, with the caption reading: “See what people will do for a Hublot.”

Classic, Bernie! Truly classic!

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Richard Bailey

Founder & Chief Editor at MotorsportM8
Hasn't missed a Grand Prix since 1989. Has a soft spot for Minardi. Tattooed with 35+ Grand Prix circuits.