The flamboyant Alesi started 201 Grand Prix starts between 1989 and 2001 – although only picking up a single win at the 1995 Canadian Grand Prix – driving for the likes of Tyrrell, Ferrari, Benetton, Sauber, Prost and Jordan.
Since retiring from F1, the French-Sicilian has raced in various other disciplines, including DTM, the Speedcar Series and in Ferrari’s Le Mans Series GT2 operation alongside Giancarlo Fisichella.
Alesi’s role will see him help to promote Group Lotus’ burgeoning involvement in F1 with the Renault team, as well as to develop its Type 125 (pictured) – a car designed to offer F1-spec performance for general customers.
“I’m delighted to be partnering with Lotus, I have a lot of affection for this great British brand and I’m confident that they will achieve great things in the future both on and off the race track,” Alesi said.
“I’m particularly passionate about anything that brings people closer to the racing action and the Type 125 does exactly that, it’s the ultimate race experience and I’m really looking forward to testing in Vallelunga and Abu Dhabi,” he added.
“Jean has been a good friend for many years, I have had the privilege of working with him in the past and I really respect and admire the way he operates,” added Lotus’ corporate director, Gino Rosato.
“With his F1 background, connections and contacts, I think he brings a lot to the table and we’re really looking forward to working with him. We think he’ll make the perfect Lotus brand ambassador.”
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