HRT has hired TRON:Legacy designer Daniel Simon to reinvent its corporate image

Hispania Racing has announced it has hired one of Hollywood’s leading designers to help redefine the outfit’s corporate look.

Daniel Simon, most famous for his futuristic Cosmic Motors car designs and his involvement in the TRON: Legacy motion picture, has been put in charge of giving the back-of-the-grid squad a fresh look ahead of its second season.

“Being offered a blank canvas by the Hispania Racing and with it the opportunity to bring to life elements of Cosmic Motors, was something I just couldn’t pass up,” Simon said.

“It’s going to be an exciting journey as Hispania Racing evolves and grows and I’m looking forward to the challenge of creating a strong visual statement for the team.”

Simon will start off with a redesign of the team’s corporate logo to replace the rather dull grey logo currently in use.

The team has recently announced the signing of Narain Karthikeyan to its driver roster for the 2011 season, while the identity of its second driver – who it is believed will need to provide some €10 million in sponsorship backing to secure the drive – is yet to be revealed.

Furthermore, the team’s technical package for 2011 – other than the use of the transmission systems from last year’s Williams FW32 – is largely unknown, and it is expected that the team will run a revised version of the Dallara-designed F110 chassis is raced last year.

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Richard Bailey

Founder & Chief Editor at MotorsportM8
Hasn't missed a Grand Prix since 1989. Has a soft spot for Minardi. Tattooed with 35+ Grand Prix circuits.