Santander has confirmed that it will remain as a sponsor of the McLaren squad, despite having previously hinted that it would look to transfer the remainder of its F1 investment to Ferrari, whom it already sponsors.
The Spanish banking, investment insurance giant joined McLaren in 2007 when Fernando Alonso raced for the Woking team. It continued to stay on – despite its primary mascot leaving the squad for Renault after a single, fractious year – but also took to a sponsorship deal with Ferrari when Alonso signed for them in 2010.
Santander’s continued support of McLaren is thought as part of a strategy to continue building brand awareness in its UK market, notably after it took over several large financial institutions.
The continued success of McLaren in the post-Alonso era – with Jenson Button and McLaren both taking race wins and being in the hunt for the 2010 title – has prompted Santander to continue the deal into the 2011 season, which will see its logos present on the drivers’ helmets and overalls
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