Ferrari has announced it will rebrand its F150 challenger to be the ‘F150th Italia’ as a gesture of goodwill to Ford, after the car giant lodged proceedings in the American courts claiming a trademark infringement was committed by the Italian team.
The confusion arises because Ford’s top-selling pick-up truck is the F-150, and Ford has claimed that Ferrari is trying to cash in an mislead the public through using a similar nomenclature.
And while Ferrari has opted to rebrand its 2011 chassis, it is still at a loss to understand why the confusion arose in the first place, with it using the F150 name to commemorate 150 years of Italy’s unification.
A statement from Ferrari – which is written with tongue firmly in cheek at times – reads: “On the subject of the name of the new Ferrari Formula 1 car, the Maranello company wishes to point out that it has sent a letter of reply to Ford, underlining the fact that the F150 designation (used as the abbreviated version of the complete name, which is Ferrari F150th Italia) never has, nor ever will be used as the name of a commercially available product – indeed there will definitely not be a production run of single-seaters.
“it has always been the case in the history of Scuderia names, that they represent the nomenclature of a racing car project and are linked to a chronological order with a technical basis, or in exceptional cases, to special occasions.
“This year, the decision was taken to dedicate the car name to a particularly significant event, the 150th anniversary of the Unification of Italy, an event of such great importance that the Italian government has declared, for this year only, a national holiday.
“For these reasons, Ferrari believes that its own contender in the forthcoming F1 championship cannot be confused with other types of commercially available vehicle of any sort whatsoever, nor can it give the impression that there is a link to another brand of road-going vehicle. Therefore it is very difficult to understand Ford’s viewpoint on the matter.
“To further prove it is acting in good faith and that it operates in a completely correct manner, Ferrari has decided to ensure that in all areas of operation, the abbreviated version will be replaced at all times with the full version, Ferrari F150th Italia,” it concludes.
This will hopefully now mean that the F-150 can continue being sold to millions of Americans, who will hopefully not confuse their overweight fuel guzzlers with an Italian luxury super car…
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