Red Bull Racing's Renault engines will be rebranded as Infiniti for the 2011 seasonWe’re not completely sure how we can insert a Buzz Lightyear joke into this article, but the big news is that Red Bull’s Renault engines look set to be rebranded ‘Infiniti’ for the 2011 season.

Reports from Europe indicate that the name change could be announced as soon as this week’s Geneva Motor Show.

With the engine being identical to the V8s being run in the back of the Renault F1 and Team Lotus chassis’, it’s simply a case of a badging change to help broaden Renault’s global reach, and there are no doubt some commercial advantages to Red Bull in doing so.

The BBC has speculated that the deal would be worth some $11 million a season to the team, which would go a considerable way to subsidising the team’s engine bill to Renault.

The Infiniti company was set up in the late 1980s in the United States, although it has lately enjoyed an expansion into the emerging auto markets in the Middle and Far East after it had its European launch in 2008.

The Infiniti name is no stranger to motorsport circles, with the Indy Racing League using Infiniti-branded engines between 1996 and 2002.

[Original image via LAT]

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Richard Bailey

Founder & Chief Editor at MotorsportM8
Hasn't missed a Grand Prix since 1989. Has a soft spot for Minardi. Tattooed with 35+ Grand Prix circuits.