Sauber is enjoying a mass arrival of sponsors recently
So what is the Williams team doing wrong? Sauber is seemingly having new sponsors queuing up to sponsor it…

Just a year ago, the Sauber F1 team could scarcely take a trick in trying to sign on a sponsor.

But it seems that more are bashing on the Swiss team’s doors to sign up, with Japanese multinational NEC becoming the latest addition to the team’s roster of sponsors.

Last weekend’s demonstration event at Guadalajara marked the debut appearance of NEC’s blue sponsor stickers on the car’s panels, although the team is still to formally announce the deal in spite of the Tokyo company’s logos also appearing on the team’s official website.

Commercially, it makes sense to have the involvement of a Japanese sponsor in support of Kamui Kobayashi – whose Mexican team-mate Sergio Pérez also enjoys backing from several sponsors from his homeland – but the lack of any official word may indicate that the new branding might actually be a tie-in with one of the team’s other sponsors.

Two of Sauber’s major sponsors, Telmex and Claro, are telecommunications companies, and perhaps the tie-in could be with them…

[Original images via LAT and Sutton Images]

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Richard Bailey

Founder & Chief Editor at MotorsportM8
Hasn't missed a Grand Prix since 1989. Has a soft spot for Minardi. Tattooed with 35+ Grand Prix circuits.