Red Bull Racing’s strong pre-season form is not only encourage for the team from a results perspective, but also in terms of its bottom line, with the Milton Keynes outfit confirming it has secured extended sponsorship deals with three of its commercial partners.
Fashion house Pepe Jeans will be continuing its sponsorship of the team into the 2011 season, which will see the London-based clothing designer continue as the team’s official clothing partner. The logo will be carried on all team clothing and it will also feature on the sidepods of the RB7 challenger.
The second sponsor to re-sign is FXDD, an online foreign exchange company which joined the team just before the season-opening Bahrain Grand Prix – its logos will also be shown on team clothing and the nose of the RB7.
High-performance computing organisation Platform Computing will also see its stickers on the Adrian Newey-designed RB7, with the deal also enabling the team to use the company’s high-performance computer products to support their IT infrastructure and process design simulations. Platform Computing has been a team sponsor since 2008.
Team boss Christian Horner was thrilled with the announcements and spoke of each of the sponsors’ merits in turn.
“We’re delighted to continue and extend our relationship with Pepe Jeans,” he said. “
The company’s youthful and forward-looking philosophy fits perfectly with Red Bull Racing’s. Pepe Jean has a long history in Formula 1 and we’re pleased that they will once again take their place among our select group of premium Team Partners.
“It’s gratifying for all of us at Red Bull Racing to once again have FXDD on board as a Team Partner; we hope that we continue to trade on our good relationship and establish an even more profitable partnership this season,” he said of FXDD, which will be known as the team’s official ‘Foreign Currency and Precious Metals Partner’.
“[We are] at the forefront of technology and keeping pace with your rivals in the face of rapid and constant development is key to a successful season,” Horner added when discussing Platform Computing. “[Their] association with Red Bull Racing has been an integral part of our development and we’re delighted they will partner us again this year.”
[Original image via Car Advice]
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