The ongoing future of the Belgian Grand Prix has been effectively secured, after fuel company Shell announced a multi-year agreement to become the naming rights sponsor for the Spa-Francorchamps event, as well as upping its already-extensive trackside advertising programme at several other Grands Prix.
The hugely popular event’s future was under a cloud due to financial reasons, although this announcement will seemingly guarantee it remains on the calendar until at least 2015, mirroring its ongoing sponsorship commitment to the Ferrari team as well.
The Formula 1 Shell Belgian Grand Prix is a cornerstone of the Formula One World Championship calendar. Similarly, Shell has been a leading innovator throughout the history of the sport,” said Shell Retail’s Executive Vice-President, John Bullock.
“The title sponsorship will align our values in a sport recognised as the pinnacle of motor racing and demonstrate Shell’s innovation to a growing global following of motorists.”
“Shell was amongst the first to recognise Formula 1 as a powerful platform which has been successful for Shell for 60 years. By becoming the title sponsor of the 2011 Formula 1 Shell Belgian Grand Prix, Shell continues to prove its commitment to the sport and play a key role in its enduring success,” adds F1’s commercial boss, Bernie Ecclestone.
“We recognise the valuable contribution made by Shell over many years and are delighted to provide an environment for this global brand to develop its commercial products.”
Shell’s involvement in the sport dates back almost to the start of the modern-era championship, achieving its first win as Ferrari’s fuel supplier in 1952 with Alberto Ascari.
[Original image via XPB]