There are a few sponsorship announcements further down the grid, with Team Lotus confirming it will run with Caterham branding for the first time this season, while Virgin Racing will run with a one-off CARS 2 decal during this weekend’s British Grand Prix to commemorate the animated feature’s UK release
Team Lotus’ announcement of Caterham branding is of little surprise, in the wake of team Tony Fernandes’ company buying the British sports car firm in April and having made it clear that he would incorporate the brand into the advertising programme for his Formula 1 team.
The Caterham logos were also present on the team’s AirAsia GP2 team at the round at Valencia a fortnight ago.
The green and gold cars will also sport the logos of new sponsor GE for the first time, and the team took the time to show off its new range of stickers during a two-day straight-line test this weekend.
“This is a big race for us, both in terms of track performance where we want to keep bringing down the gap to the midfield, and because we will see the GE and Caterham logos on the cars and across the whole team for the first time,” Fernandes is quoted as saying.
“Being able to race with two such important additions to the team is a very big step forward for us – our partnership with GE is a clear sign that one of the most important members of the global business community shares our vision for the future of our team, and the plans for Caterham will start being revealed very soon.
“The long-term strategy for the Caterham Group is taking shape and we are all very excited about the direction we are taking, as I am sure our fans and our partners will be too.”
Meanwhile, Virgin Racing confirmed its tie-in with the Disney.Pixar feature – our review of the movie can be read here – in typical Richard Branson style, with the billionaire tycoon heading to London’s Horse Guards Parade with daughter Holly to make the announcement.
The pair were joined by life-sized models of the characters ‘Lightning McQueen’ and ‘Finn McMissile’, and the film features the voice-acting talents of Lewis Hamilton and former F1 driver-turned-commentator David Hobbs.
The CARS 2 logos will appear on the sidepods of the MVR-02 cars driven by Timo Glock and Jérôme d’Ambrosio for this weekend’s race at Silverstone.
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