Could Chrysler become V8 Supercars' third manufacturer in 2013?

V8 Supercars could finally move beyond its Holden-vs-Ford duopoly when the series’ new technical regulations come into play in 2013, with reports doing the rounds that Chrysler could join the championship as a third manufacturer.

It is believed that the new ‘Car of the Future’ concept has attracted the attention of Chrysler’s performance tuning engineering group, SRT, with support from Chrysler Group Australia.

“I am extremely interested. It’s not the first time I have heard of it but I don’t want to let on that we are committing just yet,” SRT Brand and Motorsports CEO Ralph Gilles is quoted as saying to Drive.

“We are in constant communication with SRT, which is a brand we are trying to build,” added Chrysler Group Australia’s managing director, Clyde Campbell.

“Ralph is relatively new to heading up the SRT brand and he is certainly a motorsport fan. The Car of the Future concept looks like it would suit in that regard. Certainly we haven’t closed the door, it’s something we are looking at.

“But at this stage it’s so preliminary we can’t say whether we are in or out.”

Chrysler has a fairly limited presence in tin-top racing, although it does field a handful of 300C models in the Italian Superstars championship.

A tie-in with V8 Supercars makes excellent commercial sense when one considers that the championship will head to the USA next year, holding an event at the Circuit of the Americas in Texas.

“It’s very unique to that market so it may work beautifully in the Australian market, so I am willing to help out if they are wanting to find a way,” Campbell added.

V8 Supercars is reportedly keen to see its ‘Car of the Future’ engage the interest of additional manufacturers. It is widely known that it is courting Toyota, Mitsubishi and Nissan to the championship, while BMW and Mercedes have indicated some interest in the past.

[Image via Italian Superstars]

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Richard Bailey

Founder & Chief Editor at MotorsportM8
Hasn't missed a Grand Prix since 1989. Has a soft spot for Minardi. Tattooed with 35+ Grand Prix circuits.