Dick Johnson Racing has tipped its hat to a rather highly-publicised Formula 1 launch from last season, unveiling James Moffat’s new car with a ‘public assembly’ event in Sydney today.
The launch of Moffat’s #18 Ford Falcon took place in Parramatta’s Church Street Mall, arriving as a rolling chassis, before team personnel and some prize-winning fans joined Moffat in fitting each panel to his car to complete the new livery scheme.
Last year, McLaren launched its MP4-26 Formula 1 challenger with an ‘assembly’ of the car in Germany – team members and members of the public pieced the car together in a public ceremony.
This year sees Moffat reunite with his former sponsor, Norton Antivirus, who previously sponsored him during his championship-winning effort in the 2010 V8 Development Series.
Moffat’s entry is one of four that Dick Johnson Racing will run as part of its expanded line-up, with the team doubling its garage space after merging forces with Dean Fiore (Triple F Racing) and more recently, with Paul Morris Motorsport to run Steve Owen in an entry sponsored by VIP Petfoods. Fiore will race with a livery run by DJR’s long-time sponsor, Jack Daniel’s, alongside team stalwart Steven Johnson.
“We’re thrilled to have Norton as the naming rights sponsor for car #18,” said DJR boss Dick Johnson.
“They’re the leaders in the Australian market and we’re going to try our hardest to make them number one on the race track.”