QANTAS has secured naming rights sponsorship of the Australian Grand Prix

The Australian Grand Prix Corporation has announced that it will continue its longstanding relationship with Australia’s national airline, Qantas. The world’s longest operating commercial airline will be the naming rights and official airline partner for the 2012 Formula 1 Qantas Australian Grand Prix.

Australian Grand Prix Corporation Chairman, Ron Walker, said he was delighted to be working with Qantas again.

“Qantas has been associated with the Australian Grand Prix for over 25 years and we are pleased that this important partnership is continuing,” he was quoted as saying in a media release.

“Formula One is the world’s most popular annual sporting series, with each season attracting a television audience of 520 million fans around the world – you just cannot put a value to that level of branding.

“We look forward to building on the success of the 2011 Albert Park race that beamed images of Melbourne to 187 countries around the world,” he added.

Qantas CEO Alan Joyce said the airline has supported the Australian Grand Prix since it arrived in Australia in 1985.

“Qantas has been associated with the Grand Prix since its inception in Australia and we are pleased to continue our support for this year’s event. We wish Qantas Ambassador Mark Webber the best of luck for the race next month.”

The 2012 Formula 1 Qantas Australian Grand Prix will kick off the championship season at Melbourne’s Albert Park Grand Prix circuit from 15-18 March. Click here to visit the Australian Grand Prix’s official website and to purchase tickets.

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Richard Bailey

Founder & Chief Editor at MotorsportM8
Hasn't missed a Grand Prix since 1989. Has a soft spot for Minardi. Tattooed with 35+ Grand Prix circuits.