Chaleo Yoovidhya, the man who founded the Red Bull energy drink, has died today at the age of 89 of natural causes.

Yoovidhya formulated the drink Krathing Daeng – which translates to ‘Red Bull’ – in the 1970s, which was later picked up and redeveloped by Austrian businessman Dietrich Mateschitz, owner of the Red Bull Racing and Scuderia Toro Rosso Grand Prix teams.

Today, the energy drink is sold worldwide, and as a 49% shareholder, Yoovidhya’s net worth was estimated to be well over $7 billion, making him the richest person in Thailand.

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Richard Bailey

Founder & Chief Editor at MotorsportM8
Hasn't missed a Grand Prix since 1989. Has a soft spot for Minardi. Tattooed with 35+ Grand Prix circuits.

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