Tony D’Alberto is appealing for a major backer to come on board and support his eponymous V8 Supercars team, which will run without a major sponsor on the doors of his blue Ford Falcon FG at this weekend’s Falken Tasmania Challenge event at Symmons Plains.
D’Alberto’s #3 entry raced at the Clipsal 500 and non-championship Australian Grand Prix events with increased signage from Pferd, a German-based abrasives company, but they were unable to raise the funds to commit to a full-time sponsorship deal at that level of exposure.
Instead, they will roll back to their original arrangement, where their signage will be limited to D’Alberto’s windscreen and rear wing.
It was great to start the season with them as our major backer, but they simply couldn’t commit to the full season,” he is quoted as saying ahead of this weekend’s two-race meeting.
“If we haven’t got anything later in the year, they might come back on for a couple of events, but that’s not really our plan. We want to have someone on the side of the car as soon as possible.”
D’Alberto suffered a major sponsor setback at the end of last season when Wilson Security, who were his team’s naming rights sponsor last year, elected to move its sponsorship to Brad Jones Racing, where it now enjoys particular prominence on Fabian Coulthard’s car.
At this point, D’Alberto will be forced to rely on his base of subsidiary backers, and hope that some solid early-season results will help attract a new major sponsor.
“We do have a good group of sponsors,” he added.
“But we are running short of budget and we are searching hard for a sponsor for the side, and the sooner that happens, the better. The best thing we can do is do the best we can on track and hopeful people see that.”
After a solid opening round at the Clipsal 500 – finishing 21st in Race 1 and 12th in Race 2 – D’Alberto sits fifteenth in the current Drivers’ Championship standings.
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