The Williams F1 team has snared two new sponsors ahead of this weekend’s Spanish Grand Prix, with Finnish companies Wihuri and Kemppi joining the Grove team’s list of corporate partners.
Both companies have been supporters of the team’s reserve driver, Valtteri Bottas (pictured above), for at least the past five years.
Founded over 110 years ago as a small family-owned business, Wihuri is today a leading global industry and trade conglomerate operating in over twenty countries.
“Wihuri’s heritage in motorsport sponsorship started in the 1970s and this new agreement with one of the sport’s most iconic and legendary teams is very exciting,” said Juha Hellgrén, President and Chief Executive Officer of Wihuri. “I am confident that co-operation with the Williams F1 Team will be a success story for both sides.”
Kemppi – founded in 1949 – manufactures arc welding equipment and is a provider of welding solutions, serving industries such as shipbuilding, metal workshops and transportation.
“We have been supporting Valtteri Bottas for several years and this agreement is a natural continuation of that collaboration,” Anssi Rantasalo, Chief Executive Officer of Kemppi said.
“It is a great honour for us to be associated with the Williams F1 Team, one of the most successful teams in the history of Formula One. We are looking forward to extending our collaboration with them towards a technology partnership, as Formula One is technically demanding and welding still has an important role to play.”
“We are delighted to welcome Finland’s most respected companies to our portfolio of partners,” added team founder Sir Frank Williams.
“They have demonstrated a strong commitment to motorsport with the support they have provided Valtteri over the past few years and the whole team is very much looking forward to working with them in the future.”
Both companies’ logos will appear on the waistband of Valtteri Bottas’ racing overalls and the rear wing endplates of the Williams Renault FW34.