Sucrogen will continue its sponsorship deal with V8 Supercars until the end of the 2013 season

Good news ahead of July’s Sucrogen Townsville 400, with the event’s naming rights sponsor announcing that it has extended its sponsorship deal with the V8 Supercars championship until the end of the 2013 championship season.

The Queensland-based sugar production company – which produces the ethanol-mix fuel used in the championship – will also ensure it holds the naming rights for the Townsville street race for a further two years.

It has held that title since 2010, a year after the event first appeared on the championship calendar (when it was sponsored by Dunlop).

“Sucrogen has been an outstanding on and off track partner for V8 Supercars for a long period, delivering great exposure for its brand over the past two years,” V8 Supercars CEO David Malone is quoted as saying as part of the announcement.

“This iconic Australian-based company recognises the strength of the V8 Supercar brand which enables it to maximise leverage across a broad range of platforms throughout the sport, at the same time delivering a very important message to consumers about sustainable energy from sugar-derived fuel.”

The 2012 Sucrogen Townville 400 will take place between July 6-8, two weeks after the upcoming championship round, the SkyCity Triple Crown at Darwin’s Hidden Valley Raceway.

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Richard Bailey

Founder & Chief Editor at MotorsportM8
Hasn't missed a Grand Prix since 1989. Has a soft spot for Minardi. Tattooed with 35+ Grand Prix circuits.