The dominant Triple 8 Engineering team will lose the support of title sponsor Vodafone at the end of this season, a potentially devastating blow for the factory-supported Holden team in an increasingly tight commercial market for the V8 Supercars championship.
The telecommunications giant’s Australian arm decision comes off the back of its management team electing to scale down their ongoing sporting sponsorship deals, which have also included its long-term deal with the Australian cricket team.
Vodafone has been the naming rights sponsor of Triple 8 since the 2007 season, when it replaced the financially-troubled Betta Electrical retail chain as the team’s title sponsor.
The team went on to win three Drivers’ and Teams’ Championship titles apiece in the past four seasons, as well as three Bathurst 1000 crowns in the same period.
In a statement issued by Vodafone Australia’s Consumer Business Unit Director, Noel Hamill, the company indicated that it would inject more investment into “delivering the best possible network and service experience to our customers”.
Vodafone Australia has suffered a massive decline in customer sentiment and market share after a series of embarrassing failures in its network and security systems, which led to the ‘Vodafail’ moniker being used by many disenchanted customers.
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