Ford Performance Racing is also on the lookout for a new naming rights sponsor

These are troubled economic times, it would seem, with news that another major sponsor has opted to curtail its involvement in the V8 Supercars championship at the end of the season.

Trading Post, the naming rights sponsor of Will Davison #6 Ford Performance Racing entry, have announced that they will end their support of the team at the end of the season.

The online classified company has made its announcement in the wake of a review of its overall corporate strategy, a statement released today says,

The company has been a relative latecomer to the V8 Supercars landscape, joining FPR in 2011 as a naming rights sponsor after a single year as the supporting sponsor of Jason Bright’s Brad Jones Racing Holden Commodore entry.

The announcement is all the more surprising given the high visibility that Trading Post would be enjoying this year, given Davison’s red hot form which has seen him win six races to-date in what is a dominant year for the factory-supported Ford team.

Nonetheless, FPR team boss Tim Edwards believes that a replacement backer should be able to be found without too much difficulty.

“Let me be the first to say how thankful we are for the commitment of Trading Post for without them we could not be in the strong position we find ourselves in this season,” he said in today’s announcement.

“While we are disappointed our flourishing relationship will be coming to an end after Homebush we are reassured that it is due to a strategic decision within their business rather than anything related to their relationship with FPR.

“We are already in discussion with a number of potential partners though now the news is in the public domain we expect a further spike in enquiries which we obviously welcome.

“Thankfully with the lead in the Team points and nine wins we are having the best season in our history so that should assist negotiations.”

The team will effectively be searching for naming rights sponsor for two of its cars in the wake of the recent announcement that it will expand to a four-car operation next season.

Rival outfit Triple Eight Engineering is also on the lookout for a naming rights sponsor after the recent announcement by Vodafone Australia that it was withdrawing its title sponsorship of the Holden-backed team at the end of the season.

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Richard Bailey

Founder & Chief Editor at MotorsportM8
Hasn't missed a Grand Prix since 1989. Has a soft spot for Minardi. Tattooed with 35+ Grand Prix circuits.