Jamie Whincup will be taken to court by his drinks sponsor, Monster Energy

Monster Energy, the personal sponsor of V8 Supercars reigning champion Jamie Whincup, has declared it will take its star client to court to ensure that he honours his final year with the drinks company.

The dispute centres around the title sponsorship deal announced by Whincup’s employer, Triple 8 Engineering, who confirmed that it would be running in the colours of rival drinks company, Red Bull, from 2013 onwards.

This has created an untenable position for the three-time series champion, who has enjoyed carrying the Coca-Cola-owned Monster logos on his racing suit and helmet since 2009.

Of course, the team’s new title sponsor Red Bull won’t tolerate its lead driver carrying Monster’s colours, despite Monster attempting a laughably unrealistic compromise to that effect.

“We suggested a live-and-let-live approach so that Jamie can continue to represent us and at the same time drive for Triple Eight. That suggestion was rejected,” a statement from Monster Energy’s Australasian Manager Adrian Hunter reads.

The next course of action is to take Whincup to the New South Wales Supreme Court in an attempt to enforce its contract with him.

“Monster Energy regards Jamie Whincup as one of Australia’s great sporting figures. We have a contract with him to the end of 2013. We expect Jamie to see it out,” Hunter added.

That’s an outcome that no one will be prepared to live with. One suspects the only winners in this mess – as ever – will be the lawyers…

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Richard Bailey

Founder & Chief Editor at MotorsportM8
Hasn't missed a Grand Prix since 1989. Has a soft spot for Minardi. Tattooed with 35+ Grand Prix circuits.