Ford Performance Racing will be known as ‘Pepsi Max Crew FPR’ from the 2013 season, after the Melbourne-based team secured a three-year naming rights deal with the soft drinks group, which will place its stickers on Mark Winterbottom and Will Davison’s cars.
It is the first time that Ford Performance Racing’s two main cars will have the same naming rights backer in the team’s ten-year history.
The announcement is welcome news for the team, which loses the naming rights sponsorship of TradingPost from Davison’s #6 entry, as well as a downscaling of the naming rights sponsorship of Orrcon Steel for Winterbottom’s #5 entry.
Pepsi Max has been the principal backer of Greg Murphy’s #51 Holden Commodore for the last two years while he has raced with the Kelly Racing stable. Kelly Racing confirmed last week that it would part ways with Murphy, leading to the logical conclusion that his departure is related to Pepsi’s switch of teams.
“Joining the V8 Supercars has been a huge success for Pepsi Max and we’re thrilled to now be teaming up with Ford Performance Racing for the next three years,” PepsiCo’s ANZ Marketing Director, Kim McConnie, said in today’s announcement.
“We’ve always talked about our commitment to motorsport in Australia and this new deal is further justification of that. We are looking forward to a very strong year in 2013 and beyond.”
“The Pepsi Max brand is instantly recognisable the world over and the whole team is looking forward to working with a brand that brings innovation and excitement to everything it does,” added FPR team principal Tim Edwards.
“It will be the first time in the team’s history we’ve had the same title sponsor on both cars and the partnership provides us with a chance for a fresh approach and a new look at a time when we are also introducing a whole new car. This is the start of an exciting new era for everyone involved.”
The #55 Bottle-O Racing entry of David Reynolds (leased to the team by Rod Nash Racing) and the yet-to-arrive #18 entry – which is being transferred from Dick Johnson Racing – will not carry the Pepsi Max livery scheme.
The team will unveil the colour schemes of its expanded four-car line-up at its pre-season launch in February.