The Emirates Airline group has announced it has signed a five-year sponsorship deal with Formula One Management to become one of the sport’s official global partners.
The agreement – rumoured to be worth in the region of US$200 million – was announced today by F1 supremo Bernie Ecclestone and His Highness Sheikh Ahmed bin Saeed Al-Maktoum, Chairman and Chief Executive of the Emirates Airline & Group (pictured).
The deal will see the airline have significant brand presence at fifteen of this year’s nineteen races on the 2013 Formula 1 calendar, kicking off with the second round of the season, the Malaysian Grand Prix. The airline’s logos will be prominently displayed on overpass bridges, ground signage and around the VIP Paddock Club.
“The ambition, cutting-edge technological standards and worldwide reach of Formula One go hand in hand with Emirates’ vision and ambition,” Sheikh Ahmed said.
“For many years, Emirates has been at the forefront of sports partnerships across the world. With the addition of this global partnership with the Formula One group we are continuing to expand our sponsorship portfolio, which I’m sure will be appreciated by sports fans.”
“Emirates has a first class international reputation and I’m very pleased to welcome such a prestigious company as a global partner of Formula One,” added Ecclestone.
“Watching Formula One races live in flight will be something special for Emirates customers and Emirates branding at this many races on the calendar will lend strong support to their ambitious expansion plans. With considerable overlap between their priority markets and our own I look forward to many successful years working on this important partnership together.”
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