Folks might be panicking about the ongoing fiscal crisis dogging Europe, but that hasn’t stopped a few more well-known European brands joining the Formula 1 circus as team sponsors.
German-based audiovisual group Sennheiser has signed as a sponsor with Red Bull Racing, while luxury luggage group Dom Reilly Limited has joined Williams as a new partner.
Described as Red Bull Racing’s ‘Official Audio Supplier’, Sennheiser will supply equipment for the team’s events, factory debriefs and driver interviews in the exclusive Paddock Club, where the company will also fit out the team’s DJ booth as well as the famous Red Bull Energy Station.
“Sennheiser is used to delivering champion performance in sound through our commitment to excellence and innovative technology,” the company’s President of Global Sales, Paul Whiting, said. “Working with Infiniti Red Bull Racing is a real privilege and a great way of reflecting what Sennheiser means today.”
“Innovation, passion and performance are constant drivers in everything we do,” added Red Bull Racing team principal Christian Horner.
“Sennheiser’s shared commitment to these same values has advanced the science of sound for over 65 years and they continue to push the boundaries. That’s why we’re really excited to be working with the audio specialist.”
Over at Williams, the Grove team will be sporting new luggage and luxury accessories from British firm Dom Reilly Limited, who will kit out all team members with its high-end travel goods as they circle the globe from Grand Prix to Grand Prix.
The company’s founder and CEO, Dominic Reilly, was a former member of the Williams F1 Team before he set up his iconic company, which is co-owned by Williams co-founder Patrick Head.
“One of the first tasks the Dom Reilly brand undertook was to create a range of luggage and leather accessories for the iconic Williams F1 Team, and the result has been a unique collaboration of bold and innovative products for the race team to use,” he said.
“There is no better proving ground for a range of travel accessories than on the road with a Formula One team so I’m delighted that Williams have chosen to use my new range and very much look forward to working closely with them this season.”
“We are delighted to have Dominic supplying the team this year with luggage and accessories, an important piece of equipment for the team. My co-founder, Patrick Head, is also involved in Dominic’s company so you can be sure that all the products will have great attention to detail,” added Williams F1 team principal Sir Frank Williams.