IRWIN Tools has announced its departure from the V8 Supercars Championship SP Tools will move its sponsorship to HRT

The Erebus Motorsport squad will be searching for two new naming rights sponsors ahead of the 2014 season of the V8 Supercars Championship.

In line with driver Tim Slade’s move to the Holden Racing Team next season – which itself will lose major sponsor, TOLL – SP Tools will follow its long-backed driver there, while IRWIN Tools (which sponsors Lee Holdsworth’s #4 AMG racer) has confirmed it will exit the series entirely.

In addition to its naming rights sponsorship with Erebus Motorsport, SP Tools has been a minor sponsor of the Holden Racing Team

SP Tools’ three-year deal with HRT was announced during last weekend’s Gold Coast 600 round at Surfers Paradise, which will see the company’s logos have greater presence on all three of its Holden Commodores next year, which will be piloted by Slade (who replaces the retiring Russell Ingall), James Courtney and Garth Tander.

“When you lose a sponsor like Toll that has been backing you for a long period of time and are of a decent value it’s a bit daunting [but] SP Tools have been onboard with us for a long time previously and it’s just the type of brand we want on our car,” HRT team owner Ryan Walkinshaw said.

IRWIN Tools’ announcement that it will exit the series is a double blow for Erebus Motorsport, with the confirmation marking the end its association with the category since 2007.

The company has sponsored several outfits during this time, kicking off with Britek Motorsport (2007-8) before moving onto Stone Brothers Racing, remaining with the team when it was bought out by Erebus in the 2012-13 off-season.

“Our original relationship with Jason Bright’s Britek operation, Stone Brothers Racing and more recently Erebus Motorsport V8 has delivered significant value to our brand and customers,” IRWIN’s head of marketing, Tom Veale, said in a statement.

“While V8 Supercars has been highly successful in growing the IRWIN brand, it is time to redirect our efforts towards meeting other brand and business objectives.”

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Richard Bailey

Founder & Chief Editor at MotorsportM8
Hasn't missed a Grand Prix since 1989. Has a soft spot for Minardi. Tattooed with 35+ Grand Prix circuits.