The Sauber Formula 1 team has renewed its sponsorship contract with Mexican tequila maker Jose Cuervo. The company has been a sponsor of the Swiss team since 2011, when now-Force India driver Sergio Pérez made his debut with the outfit.
Jose Cuervo will team up with Sauber for a fourth consecutive season, with its logos placed on the radiator intakes and team uniforms last year.
With the sport’s other Mexican driver, Esteban Gutiérrez, being retained for a second full-time season with the team, an extension of the sponsorship was widely expected.
Founded in 1795 by Don Jose Antonio de Cuervo, the company has remained in the family’s hands ever since, occupying a 35% share of the worldwide tequila market.
“I am very satisfied with our long-term partnership with the Sauber F1 Team and I am sure the team will accomplish fantastic results during the 2014 season,” Juan Domingo Beckmann, CEO of Jose Cuervo, said.
“Our partnership with Jose Cuervo has been very successful and we are proud to have Jose Cuervo on board as our partner. The co-operation has created many synergies for both companies and has been enhanced by having a Mexican driver. We look forward to continuing this partnership,” Sauber team principal Monisha Kaltenborn added.
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