Ahead of its launch of its MP4-29 challenger tomorrow, the McLaren F1 team has announced two sponsorship deals to the sport’s media.
The bigger of the two announcements is the renewal of the sponsorship deal with Europe’s largest bank, Santander, which started sponsoring the team when Fernando Alonso moved to the team for his short-lived stint there in 2007.
While Alonso fell out with the team and returned to Renault after just one year, Santander remained with the Woking outfit, forging a successful commercial partnership that helped establish the Spanish bank’s increased presence in the UK.
Additionally, Santander also signed a separate deal to sponsor the Ferrari team, following Alonso in his move to the Maranello outfit in 2010.
“Santander and McLaren have formed a long term partnership and together we have set new standards in sports marketing,” Santander’s chief marketing officer, Keith Moore, said in today’s media release .
“Our decision to renew that relationship is not something that we have taken lightly, but it is based upon a proven track record of achievement and we are pleased to continue to be in partnership with one of the most iconic brands in global sport.”
“We are delighted to be able to continue our extremely productive relationship with Santander, a company that has supported us for a number of years and has committed to be part of our exciting future,” added McLaren’s longstanding marketing director, Ekrem Sami.
The team also announced a new corporate partnership with the global legal firm, Norton Rose Fulbright, which will also serve as the McLaren Group’s legal advisors. One dare suspects that the presence of a big-hitting law firm would have proven useful back in 2007…
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