The Mercedes AMG Petronas F1 Team has shown off its 2014 Grand Prix challenger, the F1W05, to the waiting press ahead of this morning’s first day of pre-season testing at the Jerez circuit.
With the 2014 season marking perhaps the biggest ever regulation change seen in the sport, the F1W05 – designed between the team’s Brackley headquarters and Mercedes’ in-house engine developer at Brixworth – aims to tackle this challenge head-on.
“The whole team has done a fantastic job on the management of the project and its delivery,” the team’s new Executive Director (Technical), Paddy Lowe, told the media today.
“We have hit our milestones and hit our targets but, as ever, we will only begin to understand how successful we have been once we begin running in anger on track.
With each team launch to-date having shown a slightly different approach to the new aerodynamic regulations in play, Mercedes – along with Ferrari – has opted not to go down the path of the unsightly ‘proboscis’ nose treatment.
Unlike Ferrari, however, the F1W05 doesn’t sport the bulge in the nose – instead its treatment smoother, although its mounts for any FOM nose camera do protrude upwards, no doubt offering some aerodynamic advantage as well.
Last year, the team had its most successful season since its return as a full works effort in 2010, winning three races en route to finish (an albeit distant) Constructors’ Championship runner-up.
Toto Wolff, who leads the commercial side of the team, expressed his hopes that the team would be able to build on the improvement shown in 2013.
“We have a busy winter testing period ahead of us and a long season where both performance and reliability will be critically important,” he said.
“We have positive momentum after our second-place finish last season. Our clear target is to continue building up our team and we aim to deliver on every single race weekend in 2014.”
The F1W05 features a slightly changed livery from its predecessor, sporting darker chrome finishes and a bluer hue in deference to title sponsor, Petronas. The engine cover has taken on a charcoal colour scheme.
Sponsorship continuity is largely in place, with the likes of Puma and BlackBerry – despite its well-documented profit dive – remaining, while the MIG Bank stickers have been replaced by those of Swissquote, following the latter’s buy-out of the former late last year.
Images via Mercedes AMG Petronas F1 Team
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