The 2014 Australian Grand Prix was launched in spectacular style

As the 2014 Formula One season edges closer, the Australian Grand Prix Corporation held its official event launch at the iconic Albert Park circuit today.

The launch saw the re-signing of luxury watch brand Rolex as the title sponsor for this year’s event along with the announcement of the race’s official ambassador, Georgia Geminder.

Georgia GerminderGeminder was recently named in the Herald Sun’s annual ‘Who to watch…’ feature.

The 20 year-old model is set to move overseas to make an impact on the US modelling market.

A Melbournian since birth, Geminder holds a huge amount of pride for her hometown and can’t wait for her action-packed schedule in the coming weeks.

“Melbourne has so many attractions, and when it comes to international sporting events we’re undoubtedly spoilt for choice, but for me the Australian Grand Prix takes pride of place on Victoria’s major events calendar,” she said.

The 2014 Formula One Rolex Australian Grand Prix was officially launched when a Red Bull Racing F1 show car was delivered in spectacular style to Albert Park via a helicopter, and greeted by Geminder waving a giant chequered flag.

The Red Bull F1 show car was helicoptered to Albert Park The Red Bull F1 show car was helicoptered to Albert Park

Red Bull Racing Australia V8 Supercars driver Craig Lowndes was revealed to be the V8 ambassador for the event this year. The three-time series champion will attend official functions and generate excitement amongst fans during the lead up to the Grand Prix.

“The 2014 Formula 1 Rolex Australian Grand Prix is an important part of the international motorsport calendar and I am honoured to be representing V8 Supercars on the world stage,” Lowndes said.

Australian Grand Prix CEO Andrew Westacott voiced his enthusiasm about Lowndes’ appointment as V8 ambassador.  

The Red Bull F1 showcar arrives at Albert Park“Success is something that follows Craig Lowndes and we expect him to excel in his role as official V8 ambassador at the upcoming Australian Grand Prix,” he said.

Among the guests at the launch was Victorian Premier Denis Napthine, who helped launch the event and expressed his excitement for the Grand Prix, which will be great global exposure for the city.

The scheduling of the broadcast was highlighted by Ronald Walker, the Australian Grand Prix Chairman. Images of our city skyline and Albert Park will be sent to millions worldwide, hitting UK screens at breakfast and the Asian market during lunch.

Also confirmed at the launch was the on track activity, which sees the Shannons historic demonstration return to present this year’s historic demonstration.

The Porsche Carrera Cup will introduce a grid of brand new 911 GT3 cup cars while the V8 Supercars will present fans with a fifth manufacturer in Volvo.

The crowd favourite Mazda3 Celebrity Challenge is also back with new names behind the wheel. Already confirmed are Lauren Phillips, Charley Boorman, Torah Bright, Rob Mills, Tim Robards, Robbie McEwen and Megan Washington.

The ultimate speed comparison will run again this year, showcasing the difference between a road car (Mercedes-Benz C63), a V8 Supercar and a Formula One car.

David Coulthard will pilot his Red Bull F1 car, while Craig Lowndes, Jamie Whincup and Steven Richards will take turns in the V8 Supercar. Mick Doohan will occupy the Mercedes.

Away from the track and it’s skateboarding royalty Tony Hawk providing the entertainment in the action zone. Hawk will be performing with some of the best skaters in the world over the four days.

“I have a huge passion for action sports and Formula One is no exception – I can’t wait to get to Melbourne and experience it up close,” Hawk said.

Sunday general admission tickets purchased before 1 March 2014 are available at the special early bird price of just $79. For more information and to purchase tickets please visit www.grandprix.com.au

Images via Australian Grand Prix Corporation and Josh Kruse

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