Soon-to-be Formula 1 team owner Gene Haas is making every effort to win a Ferrari engine deal when his team joins the F1 grid in 2016. The American’s machine tool manufacturing company, Haas Automation, has joined Ferrari as its list of official partners for the rest of the season.
Haas Automation’s logos will be placed on the sidepods of Fernando Alonso and Kimi Räikkönen’s F14T racers from this weekend’s British Grand Prix onwards.
“We are pleased to welcome Haas Automation as our newest official supplier,” Scuderia Ferrari team principal Marco Mattiacci said.
“This agreement strengthens our existing connections with the USA, an important market not only for our company, but also for Scuderia Ferrari, as it is one where the team already benefits from several important partnerships.”
“Scuderia Ferrari is F1’s most prestigious and decorated team with a large, loyal and passionate fan base. Exposing Scuderia Ferrari fans and Ferrari customers to the quality of Haas Automation CNC machine tools is an important first step to expanding our global reach.”
Haas has made his desire for a customer Ferrari engine deal well known since the announcement of his successful application to join the sport as a new constructor. He was spotted in Ferrari’s hospitality area as recently as last month’s Canadian Grand Prix.
Ferrari has remained tight-lipped on whether Haas’ sponsorship cash injection will be enough to get a prospective engine deal over the line, simply confirming that talks between the two parties were ongoing.
“Haas is committed to entering Formula 1 with its own team, a testimony to the growing appeal of our sport in the USA and on this front, technical discussions are ongoing between us,” Mattiacci added.
Image via XPB Images
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