Lada is set to unveil a new concept racer that it hopes to introduce into the FIA World Touring Car Championship in the future. Its new model, the Vesta, will make its debut at the Moscow International Motor Show at the end of August.

“The visitors of the Moscow Motor Show will have a chance to see the new Lada Vesta racecar that has been designed for competition in the FIA World Touring Car Championship,” Bo Andersson, Lada’s president, said.

The Vesta model is Lada’s latest saloon design which will replace the Priora model. Production of the new car will start in September 2015, meaning that the new car won’t be on the WTCC grid anytime soon.

The Russian carmaker returned to the series on a full-time basis last year with an all-new Granta WTCC racer. While the car had plenty of power under the bonnet, its aerodynamics hampered its competitiveness and it has fallen further down the pecking order in the TC1 class under this year’s new aero regulations.

The new Vesta is said to counter this issue with vastly updated aerodynamics that better conform to the technical regulations, leaving Andersson confident that the new model will be able to challenge the frontrunners when it is eventually developed.

“Racing is the right approach for Lada. We have a lot of fans and people who support this programme, so the company’s involvement in motorsport is important and we need to win,” he added.

Image via FIA WTCC Media

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Richard Bailey

Founder & Chief Editor at MotorsportM8
Hasn't missed a Grand Prix since 1989. Has a soft spot for Minardi. Tattooed with 35+ Grand Prix circuits.