The 2014 V8 Supercars Championship season isn’t over yet, but that hasn’t stopped Brad Jones Racing from revealing the new title sponsor and updated livery scheme it will run for Fabian Coulthard’s #14 Holden Commodore in next year’s championship season.

The team has confirmed that truck manufacturer Freightliner will be the new naming rights sponsor next year, replacing the outgoing Lockwood, which has been with the team for the last three seasons.

Founded in 1942 in Oregon with its manufacturing base now in North Carolina, Freightliner is owned by Daimler AG and has produced over three million vehicles to-date.

“It’s exciting. Freightliner is a highly reputable brand and people can relate to it. I’m particularly looking forward to building relationships with everyone at Freightliner. It’s great to have something fresh,” Coulthard said of his new colour scheme.

The New Zealander was considered a championship contender early in the 2014 season thanks to a run of eight consecutive top-ten finishes – including one win and a further two podium finishes – in the first eight races, but the three-car team’s competitiveness waned over the mid-season. Ahead of next weekend’s finale, Coulthard has slipped to sixth in the Championship standings behind fellow Kiwis Shane van Gisbergen and Scott McLaughlin.

“As long as we can build on this year we’re definitely a Championship contender next season – I think we’re in with a real shot,” Coultharded added, referring to next year’s championship campaign, which kicks off with the Clipsal 500 at Adelaide at the end of February.

Image via Brad Jones Racing

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Christian Hartung