The Erebus Motorsport V8 team’s two E63 AMG Mercedes-Benz racers will sport striking new colour schemes thanks to new sponsorship deals announced ahead of this weekend’s Bathurst 1000 V8 Supercars endurance classic.
The popular Queensland-based outfit has struggled to achieve major corporate backing over the last two seasons, and has been forced to rely heavily on the financial backing of team owner Betty Klimenko. The team has missed some in-season test sessions and undergone several staff downsizing phases in order to reduce costs.
Both of its cars ran without naming rights’ sponsors at the preceding round, the Sandown 500, after major sponsor Solar Australia defaulted on a payment installment.
It seems there is a silver lining, and the team will head into the highest-profile event on the championship’s calendar after securing new backing.
The team’s #9 entry driven by brothers Will and Alex Davison will carry the colours of Penrite, sporting a striking black, red and gold paint job in deference to the Melbourne oil company’s corporate colours.
Penrite will assume a minor sponsorship placement thereafter, replacing Spanish oil company Repsol at the outfit’s lubricants partner in a deal that will run into the 2016 season.
Undoubtedly the more dazzling livery will be sported by the #4 car of Ash Walsh and Jack Le Brocq, which will be resplendent in the bright pink and cream colours of the Wendy’s ice cream chain.
The move by Wendy’s – which operates over 150 retail franchises across Australia – is certainly unexpected, coming after the recent appointment of new CEO Karin Hattingh.
“I finally get to have a pink car, and love the way the Wendy’s management thinks. For their first time in the sport, they are coming in with new ideas and a fun and exciting feel to the way they do things,” Erebus Motorsport owner Betty Klimenko said of the deal.
“This partnership marks a new way of partnering for the sport and I hope other companies that are not usually involved with V8 Supercars follow Wendy’s example and take the plunge. The face of V8 Supercars is definitely changing and I am thrilled to be a part of it.”
The Wendy’s colours will remain on Walsh’s car – which has run without any major backing for much of the season – for the following Australian championship rounds at the Gold Coast, Phillip Island and Sydney Olympic Park.
Images via Erebus Motorsport V8
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