The Jack Daniel’s whiskey brand will end its 10-year naming right’ sponsorship in the V8 Supercars Championship at the end of the 2015 season, after announcing that its backing of Nissan Motorsports will come to an end.

“We are sad to be concluding the naming rights partnership with Jack Daniel’s,” team co-owner/driver Rick Kelly said in a statement.

“It has been a privilege to represent their brand over the last seven years and be aligned to one of the globe’s most powerful brands. Jack Daniel’s were our foundation partner of the team when we launched and their support has been absolutely amazing.

“Unfortunately now we must move on however with the progression of the team under the Nissan program expect that we will come out in a strong position in 2016.”

Jack Perkins (Jack Daniel's Racing Commodore VE)

Jack Daniel’s association with the team dates back to 2006 when it was known as Perkins Engineering.

The brand has been a notable sponsor in the series since 2006 when it joined as the primary backer of the Perkins Engineering team with striking black liveries on the team’s two Holden Commodores.

It remained with the team through its switch to Kelly Racing three years later, and stayed on during the outfit’s transition to Nissan Motorsport in 2013, sponsoring two of the team’s four cars.

The team’s continued patchy form with its Nissan Altimas and the broader economic market meant that Jack Daniel’s opted to scale back its sponsorship to just Rick Kelly’s car at the beginning of the 2015 season, ending its eight-year association with his older brother Todd.

He and teammate James Moffat forced to run event-to-event sponsorship on his car throughout the season before Kelly landed longer-term deals with Carsales. Moffat’s contract for 2016 was ultimately not renewed given the ongoing uncertainty over the sponsorship of his car, paving the way for him to move to the Polestar Racing GRM Volvo team next year.

Rumours of a permanent exit by Jack Daniel’s have been swirling for months and despite its confirmed exit, Nissan Motorsport will actually be in a stronger position sponsorship-wise than at the start of 2015.

Todd Kelly will continue with the naming rights backing from Carsales, while the sister car of Michael Caruso will have the backing of Nissan Motorsport’s NISMO group. The third car of Moffat’s replacement, Dale Wood, will carry Wood’s assortment of personal sponsors, leaving the fourth entry of Rick Kelly as the only car with its sponsorship yet to be confirmed.

Images via

The following two tabs change content below.

Geoff Burke

Journalist at MotorsportM8
Site co-founder. Social Media guru. All-round trouble-maker.