Red Bull Racing has made the widely-expected announcement that it will run Renault engines, re-badged as TAG-Heuer, for the 2016 Formula 1 season.
Next year’s car will be called the Red Bull Racing-TAG Heuer RB12.
“TAG Heuer and Red Bull are two transcendent brands which have both a passion for racing and a drive to do things differently, and this unique collaboration is further evidence of that,” Red Bull Racing team principal Christian Horner said.
The team announced its tie-up with the former long-time McLaren sponsor with humorous posts to its social media channels, prompting speculation that TAG-Heuer would repeat the branding strategy it undertook with McLaren when it badged the team’s Porsche-built turbo engines that swept it to championship success between 1984-1986.
Image via Red Bull Racing
Latest posts by Richard Bailey (see all)
- WEC alters 2019-20 calendar to avoid F1 clash - 22 September, 2018
- WTCR: Ma Qing Hua to race on home soil - 18 September, 2018
- Hamilton inches to the 2018 title with victory - 17 September, 2018
- Hamilton stuns with another pole position - 16 September, 2018
- Ferrari dominates in final practice - 15 September, 2018