Red Bull Racing has made the widely-expected announcement that it will run Renault engines, re-badged as TAG-Heuer, for the 2016 Formula 1 season.
Next year’s car will be called the Red Bull Racing-TAG Heuer RB12.
“TAG Heuer and Red Bull are two transcendent brands which have both a passion for racing and a drive to do things differently, and this unique collaboration is further evidence of that,” Red Bull Racing team principal Christian Horner said.
The team announced its tie-up with the former long-time McLaren sponsor with humorous posts to its social media channels, prompting speculation that TAG-Heuer would repeat the branding strategy it undertook with McLaren when it badged the team’s Porsche-built turbo engines that swept it to championship success between 1984-1986.
Image via Red Bull Racing
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