We are delighted to introduce our new corporate brand and logo. This website, previously known and loved at RF1, will now be known as MotorsportM8.
The rebranding – the reasons for it can be read here – was conducted in partnership with the Australian-based Wanted Design (designer) and SWD (developer), and reflects both the evolution of the organization as well as its vision for the future.
Since being spun off from a private blog in 2009, the website has grown to be an international leader in motorsport coverage. It has continued to evolve and expand its output into other motorsport championships such as the GP2 Series, FIA Formula E Championship, FIA World Touring Car Championship and International V8 Supercars Championship.
Today, the website is read by over 200,000 fans in over 120 countries per year, in addition to achieving international-level media accreditation with the Federation Internationale de l’Automobile (FIA), the worldwide governing body of motorsport.
The rebranding and new logo reflects the expansion of the website and its broader offering of more specialized motorsport content, including the latest news, in-depth analysis features and exclusive interviews with the movers and shakers of motorsport.
While the brand and logo have changed to better represent what the organization is today, MotorsportM8’s value proposition remains the same: our combination of talented and professional journalists, exceptional content and deep industry experience will keep us at the forefront of bringing our readers true quality motorsport coverage.
“It has never been a more exciting time than now to be at the forefront of the highly competitive world of motorsport journalism. Our new brand and logo reflects our enthusiasm and focus on connecting our readers to the highest quality analysis of their favourite championship series’,” Richard Bailey, co-founder and editor-at-large of MotorsportM8, said.
“Our brand transformation better represents where we are today and our vision for the future.
“MotorsportM8 remains committed to creating readers ‘for life’, as has been the case since 2009. This new chapter clearly shows that we are changing as an organization by expanding our offerings, pushing into new championships, and providing the best quality journalism that continues to be trusted and innovative.”