The V8 Supercars Championship will drop its ‘V8’ moniker from July in readiness for its transition to new ‘Gen 2’ technical regulations next year.
Series bosses also confirmed the arrival of a new major sponsorship deal from the Virgin Australia airline, which has become the category’s first naming rights sponsor in over 15 years.
The championship will soon be known as the Virgin Australia Supercars Championship.
The name change is the second in the championship’s history, having previously been known as the Australian Touring Car Championship until 1997.
“We are delighted to welcome one of Australia’s most recognisable and premium brands as our naming rights partner for the next five years,” the series’ chief executive James Warburton said.
“Supercars generate $250 million in economic and tourism benefits to the cities and regions we visit in every state and territory and Virgin Australia will play a vital role in continuing to drive this growth.”
Warburton also took steps to address the renaming of the championship, particularly the impending departure of the ‘V8’ label as the series prepares to allow turbo-charged V6 and four-cylinder engines, as well as coupé body shapes, into its technical platform next year.
“V8 engines will always be part of our sport but as we continue to open the door to new manufacturers and different engine configurations as part of the transition to the Gen 2 regulations we believe the time is right to move to Supercars,” he added.
Image via Motorsport.com
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