Lucas Dumbrell Motorsport will run its two Holden Commodores in all-black liveries at this weekend’s Townsville 400 after a last-minute injunction was filed in the Brisbane Supreme Court.
The court action was launched by Gold Coast-based self-styled ‘playboy’ businessman and Travers Benyon, who had originally agreed to a multi-year major sponsorship deal with the team – worth around $6 million – to promote his Freechoice tobacco retailing company on the team’s two cars.
The Freechoice branding was blocked by Supercars officials on the grounds that it was a form of tobacco advertising, which is illegal in Australia.
Benyon attempted to counter the ruling by running the cars in a black-and-gold scheme promoting his Candyman business, a Playboy-style ‘Candy Shop Mansion’ on the Gold Coast.
The deal was set to include grid girls and promotional after-race parties, but these activities caused friction with the team’s existing sponsors who demanded that it not go ahead.
As a result, the team’s two cars being piloted by Nick Percat and Andre Heimgartner were hastily stripped of their paint jobs before Friday’s opening practice session at the Red Park street circuit.
Image via LD Motorsport
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