Zak Brown will become the McLaren Technology Group’s new Executive Director, bolstering the company’s top-level leadership in the wake of a shareholder coup that led to the ousting of team stalwart Ron Dennis as its Chef Executive Officer.
Brown’s start date is yet to be confirmed. In his new role, he will report to the Executive Committee and share responsibility with Jonathan Neale (Chief Operating Officer) to lead the business during its transition to a new organisational structure in the wake of Dennis’ axing.
The American is the founder of Just Marketing International – the world’s largest motorsport marketing agency – which has successfully brokered a number of sponsorship deals for McLaren over recent years, including Johnnie Walker, GSK, Hilton, Lenovo, Chandon and NTT.
Brown had been touted for a marketing role at McLaren for some time, but matters were complicated of late by an apparent competing offer from Formula 1’s new owners, Liberty Media, to become the head of marketing for the entire sport.
“Having worked closely with McLaren for many years, I’ve been struck by the talent and ambition of the entire workforce,” he said in a team press release.
“I very much look forward to complementing the business’s many existing strengths, and building on them to drive future success in everything we do.
“I’ve often worked closely with McLaren as I say, and I’ve developed some excellent relationships across the company. In my new role I’ll be able to combine my absolute passion with my unparalleled area of expertise – respectively motorsport and marketing – while ensuring that the two stay totally aligned.”
Image via McLaren
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