Prodrive Racing Australia will be renamed Tickford Racing for the 2018 Supercars Championship season onwards.
The Melbourne-based team unveiled its new look and logo which it will use next year, aligning the team to its Tickford vehicle personalisation and performance business which produces custom components for Ford’s Mustang, Ranger and Everest model designs.
This is the third name under which the operation has raced in its history. Starting out as Ford Performance Racing, it changed to Prodrive Racing Australia when Ford ended its manufacturer support of the team.
The Tickford name is itself not new to Australian touring cars. Two-time Australian Touring Car Championship winner Glenn Seton’s eponymous team was branded Ford Tickford Racing between 1999-2001, operating with semi-factory backing from Ford.
“We’ve been considering the possibility of changing the team’s name for some time and I am pleased to announce that we’ll take on the Tickford Racing name for 2018 and beyond,” said team co-owner Rod Nash.
“The change creates a strong overall link between our rapidly growing performance road car business and our racing division. The new logo provides a very obvious brand identity for Tickford both on the race track and on the road.”
Nash also confirmed that the Tickford Racing identity will carry across the results of its combined Ford Performance Racing and Prodrive Racing chapters.
Tickford Racing will field four FGX Falcons for Mark Winterbottom, Cameron Waters, Chaz Mostert and new signing Richie Stanaway in 2018.
Image via Tickford Racing
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